University rankings have been appearing since the 1980s on a national scale, and globally since 2003, when the first Academic Ranking of World Universities emerged from Shanghai Jiao Tong University.
That is also the year that Martin Ince got involved, as contributing editor of the Times Higher Education Supplement. He worked with QS Quacquarelli Symonds to produce the first THES/QS World University Rankings in September 2004. His link to QS remains a strong one and he chairs the Global Academic Advisory Board for the QS World University Rankings.
Martin now works with universities around the world that want to understand how rankings are produced, how they are used by a wide range of stakeholders, and how rankings status might be enhanced.
He is always happy to address university managers, academics, policymakers and others on the topic of rankings, delivering a customised presentation on their rationale, the measures they use, and the effects of rankings on academic life. This rich presentation can be adapted for any country, university or subject area of specific interest.
Martin is a professional communicator in every medium from print and TV to Twitter. He guarantees to unpack this complex material clearly, even to audiences with a limited command of English. He has spoken on this topic to many types of audience, in about 20 nations around the world.
Most universities now see the benefit of a good rankings position. For one thing, their alumni want the prestige of graduating from a top university. But a growing number of institutions want the status it confers on their dealings with students, funders, governments and employers. They cannot all succeed. So it is important to know as much as you can about the measures used to create world rankings. Martin is able to help you to do this by looking at what these measures are, how you rate, and how to do better in your areas of weakness. This involves detailed discussion, often with individual managers and heads of academic departments, and the production of a final report.
Despite their growing importance, rankings are only one of the many ways in which a university presents itself, whether to students, potential faculty, government, employers, or other interest groups, including its own staff. Martin is an experienced, creative communications strategist and futures analyst. He can work with you on enhancing the mark your university is making in the wider world.
We have been carrying out projects like this for a decade, and have satisfied clients and repeat business. Our knowledge is current and is updated continuously in the light of new rankings and new measures used to produce them. Although most of Martin’s existing clients are in East Asia, Africa and Europe, he is happy to work anywhere and uses native English as his language of business.
Martin has also worked closely with a number of UK universities on improving their performance in the many UK university rankings systems, at institution and subject level. The link between national recognition and student applications is a direct and established one, so this work is of growing importance. He carries it out in collaboration with expert colleagues working on UK university ranking.
We look forward to hearing from you about your university’s needs in this vital field.