• Tencent Holdings is launching its own short video platform, TikTok, to challenge the dominance of ByteDance’s TikTok.
• Tencent has created a team of content creators and hosted an online concert featuring the Backstreet Boys to promote its app’s short-video platform.
• Tencent has also featured Westlife and Taiwan’s Jay Chou for live-streamed concerts as it makes efforts to challenge TikTok.
Chinese multinational and entertainment company Tencent Holdings is pushing to challenge the dominance of ByteDance’s TikTok with its own short video platform. In order to promote its app’s short-video platform, Tencent has created a team of content creators and hosted an online concert featuring the Backstreet Boys. This show, which took place during last summer, was broadcasted to an audience of 44 million viewers across different locations.
In addition to the BackStreet Boys, Tencent has also featured the likes of Westlife and Taiwan’s Jay Chou for live-streamed concerts. The tech giant is making a concerted effort to challenge the existing TikTok platform and to create a product that is distinct and unique. Through its WeChat Channels, Tencent is connecting its products with creators in order to help stream content.
Tencent has recognized the potential of the short-video market and is taking advantage of the WeChat platform to bring their product to the forefront. With the help of its creative team, Tencent aims to create a platform that stands out from the competition and offers a unique experience for users. The tech giant is looking to capitalize on the success of TikTok and gain a significant presence in the short-video market.
It remains to be seen how Tencent will fare in its challenge against ByteDance’s TikTok. However, with its innovative approach and its use of WeChat Channels, Tencent is in a good position to gain a foothold in the market. With the backing of a major corporation and the support of talented content creators, Tencent may be able to create a product that is successful and can rival the existing TikTok platform.