• Mattel, Inc.’s Barbie and Boss Beauties are launching virtual collectibles honoring 250+ careers in the Barbie line.
• The collection includes perks and physical goods such as virtual career conversations with role models, tickets to Barbie live events and doll gift sets.
• The collaboration supports their mission of elevating women by donating $250,000 to both the Barbie Dream Gap Project and the Boss Beauties Foundation.
Boss Beauties x Barbie Collection
Today, Mattel, Inc.’s (NASDAQ: MAT) Barbie and Boss Beauties have debuted their Boss Beauties x Barbie virtual collectibles on MattelCreations.com. Designed to celebrate the 250 careers represented in the Barbie line, this collection features familiar signature style of Boss Beauties with an iconic Barbiecore™ look including artists, astronauts, CEOs, doctors, pet vets, pilots and more to remind fans and collectors that they can be anything.
Early Access & Perks
The collection will feature a variety of rarities which unlock perks and physical goods for collectors including virtual Career Conversations with role models, tickets to Barbie live events, doll gift sets, and more. Early access opens Wednesday May 10th at 9AM PT/12PM ET ahead of the official launch timed to their joint activation at Veecon on Thursday May 18th at 9AM PT. Each pack is priced at $25 per pack and includes four Boss Beauties x Barbie collectibles of different rarities selected at random; only those who make purchases during early-access limited availability period will receive surprise exclusive career trait virtual collectible.
Mission To Elevate Women
This collaboration between Barbies and Boss beauties is meant to lower barriers into web3 for all while also supporting their shared mission of elevating women by donating $250K each towards both the Barbie Dream Gap Project and the Boss Beauties Foundation respectively .
Barbie’s Journey In Metaverse
Barbie continues her journey in metaverse world through this collaboration with boss beauties which empowers women & collectors alike to explore web3 through this virtual collection .
By launching these virtual collectibles , mattel inc’s barbie & boss beauties have taken a step closer towards achieving their mission while celebrating over 250 careers in barbie line , reminding us that we can be anything !